Only Curse
Rebuilt the funnel to restart momentum after the organic wave
The brief
Curse is a dark, cinematic streetwear label with over 100K Instagram followers.
Early growth came from a big organic wave. When it cooled, revenue was hard to sustain. The product, branding and creative were all strong. The ads weren’t.
What we did
- Audited campaign structure, creative, audience overlap and budget
- Reviewed sell-through by product to see which items actually drove profit
- Rebuilt the funnel to reach new audiences, re-engage warm ones and retarget buyers
- Added lead flows to grow SMS and email lists
The result
After our first release together, follower loss reversed and the brand reached a bigger, more engaged audience, with a clear lift in impressions, engagement and purchases.
Next up: ongoing inventory analysis and always-on optimization for sell-through.