Alert Index
Fixed broken tracking and turned zero conversions into a 4x ROAS
4xAverage ROAS across all ads
RecordSMS sign-ups
The brief
Alert Index is a streetwear label with a retro-modern, workwear-inspired look.
During a recent release, their ad account recorded zero conversions, and their previous team was spreading the budget thin across too many creatives.
What we did
- Found the real problem: the pixel wasn’t tracking conversions, so the ad spend produced no usable data
- Fixed the tracking and rebuilt the ad account to our standards
- Set clear budgets across the full funnel, from first look to purchase
- Planned a hybrid release: a proven best seller relaunched next to a new, complementary item to lift order value
The result
The first release turned things around: a 4x average ROAS across all ads, record SMS sign-ups, and clean conversion data flowing back into the pixel, so every future release gets smarter.