McKenna Brothers Paving

McKenna Brothers is the largest locally owned paving company in Alaska, known for its bright blue trucks and its residential, commercial and government work.

Summer is make-or-break for paving in Alaska. During peak season they weren’t showing up when people searched for a paving company, so leads went to competitors every day.

• Outdated website
• Weak search rankings
• No Google Ads running

• Rebuilt the website around one goal: get visitors to call or request a quote
• Rewrote titles, descriptions and service pages for searches like “asphalt paving near me” and “driveway paving in Alaska”
• Launched Google Search campaigns on high-intent keywords across their service areas
• Tracked every call and quote request, then tuned bids and targeting week by week

In four months of peak season, the campaigns brought in 3,470 calls and quote requests from more than 10,000 clicks. McKenna Brothers took back local market share and now has a lead system they can measure.