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Case study

Girlyman

The entire launch and marketing operation, from day one

  • Amazon
  • Meta
  • Website
  • Launch
Client
Girlyman
Scope
The entire launch and marketing operation, from day one
Services
Amazon, Meta, Website, Launch
Headline result
3M+ views in year one
Instagram
@girlymanproducts
3M+Views across Amazon and Meta
1,000sRepeat buyers
Year 1Revenue goals hit

The brief

Girlyman is a natural skincare brand for sensitive skin: no toxins, no artificial fragrance, no fillers, inspired by real experience with chronic illness.

They came to us with a vision and needed the whole launch built, ready for both Amazon and their own online store.

What we did

  • Set up Amazon FBA: inventory, fulfillment and brand registry
  • Designed and built their website, optimized for search
  • Ran a three-month Amazon ads testing phase to find profitable keywords
  • Connected Shopify and Amazon so inventory and orders sync automatically
  • Launched Meta awareness campaigns across Facebook and Instagram
  • Added Subscribe & Save plus SMS and email capture to keep buyers coming back

The result

In year one, Girlyman reached more than 3 million views across Amazon and Meta, hit its revenue goals and built a base of thousands of repeat buyers, on a foundation made to scale.

Clear Veil has ran our entire marketing operation since we launched last year. They handle amazon, meta, and google for us without skipping a beat. We had an explosive first year thanks to their strategies.
JerryFounder, Girlyman

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